Director of Product at Taykey. 10+ years experience delivering content and products with a strong focus in programmatic advertising over the past 7 years. I have deep knowledge of programmatic creative, RTB, measurement, verification, social listening and platform integrations. I've helped grow companies from 20 to over 600 people and have managed both domestic and international teams.
June 2016 - Present
Taykey analyzes hundreds of millions of data points per day to discover what’s relevant for audiences and how those interests change over time.
June 2015 - June 2016
IAS is a global technology and data company that empowers the advertising industry to effectively influence consumers everywhere.
November 2011 - June 2015
AdRoll is a retargeting and prospecting platform for over 35,000 advertisers worldwide.
Product Manager: February 2012 - July 2014 | Ad Ops: November 2011 - February 2012
January 2011 - November 2011
Last Call Social Media provided professional social media customization and creative web solutions. Specialized in custom Facebook applications and social media marketing.
December 2009 - January 2011
Emmy winning television and digital production company creating worldclass content for major networks and global audiences. Most noteable projects include ESPN 30 for 30, A&E Hulk Hogan Documentary, SPEED - The 10 (Nascar) and Fox Sports Net regional intros.
August 2005 - May 2009
Go Sun Devils!
I led product strategy and development for AdRoll's programmatic dynamic creative product. From 2011 to 2015 our solution evolved from concept to production servicing thousands of global customers. Over a 3 year span the product expanded from being a Flash based unit that soley displayed specific products to an individual baesd on what that individual viewed to an HTML5 wrapper with advanced decisioning on product placement and messaging. The product also expanded to native units as an early participant in Facebook Exchange (FBX). Click Details to see more examples.
I worked extensively on AdRoll's Real Time Bidding (RTB) migration from console buying to proprietary bidders. I was product manager for integrations with Google AdExchange (ADX), AppNexus, Facebook Exchange (FBX) and IPONWEB's Bid Switch. This team comprised of exchange integrations, system monitoring and bid intelligence.
At IAS I owned the viewability platform which consisted of data collection, ETL, reporting and front end display. Viewability is the measurement of an ads opportunity to be seen. The MRC defines this differently by format but for display; 50% of ad in viewport for a minimum of 1 consecutive second. Video; 50% of ad in viewport for a minimum of 2 consecutive seconds.
Currently at Taykey focusing on enriching our data set and expanding our distribution. We analyze social and publisher data to understand conversion meaning, volume and sentiment across the web. Knowing what's engaging for an audience in real time allows marketers to align their media in an environment with peak attention. We see a strong increase in viewability, page dwell time, ad engagement and overall brand awareness. We've developed pre-bid integrations with The Trade Desk and AppNexus to make activation simple, dynamic and real-time.
At DLP Entertainment, I worked on many projects but the most noteable is ESPN 30 for 30 called Pony Excess. This examined the story of the SMU football program in the 80's who were punished by the NCAA for payment violations, resulting in the dealth penalty of their program.